What we think
Experience is most useful when it produces a point of view.
We write about the moments when leadership, business performance, brand and reputation become inseparable.
Point of view
Say what you stand for. Then act on it.
Jane Boardman OBE · 2 October 2026 · 4 min read
Most companies can explain what they stand for. The harder test is whether leadership decisions, organisational behaviour and investment choices make that promise believable. The gap between what a company says and what it does is where reputation is won or lost.
Read the article →Selected experience of our principals
From industry outsider to beauty leader.
A case story from Michela Ratti's time leading communications at P&G Prestige.
What was happening
P&G Prestige was a small division with limited standing in global beauty, and its future depended on building credibility with creative leaders, trade media and the industry forums that shape the category.
What we did
Michela led communications - working with creative leaders, trade media and industry forums while supporting acquisitions, portfolio change and major issues including the SK-II Fukushima crisis.
What changed
During this period, the portfolio grew from approximately $50 million to $12 billion in retail sales, and the division became an established leader within global beauty.